Vanity Numbers: The Ultimate Business Card

If you are an entrepreneur or business owner, you are no doubt acutely aware of the personal investment you have in your business. Driving a small business toward success takes more than hard work, personal networking skills, time management, organization, and likability. It’s an effort of the heart.

That’s what makes vanity telephone numbers such an essential component to business success. Sure, it amplifies your brand power. More so, however, it amplifies and defines your personal investment in your business.

 A Vanity Number is Your Product

1-800-FIREWORK. 1-800-YOUR-POOL. 1-800-OOHLALA. 1-800-MOVENOW. Once you take the step of purchasing a toll free phone number, you have redefined your product. Of course your product is simple already: You sell fireworks, you clean pools, you own a fashion store, you administer a moving business. But studies show that customers sometimes remember vanity telephone numbers more easily than the product a business sells.  The power of a David Ashley phone number is simply transformative.

A Vanity Number is Your Brand

Most businesses choose one of two alternatives when selecting vanity telephone numbers: either they purchase a toll free number based on the business name, or they buy a toll free number based on what the business sells. Either way, that number becomes the brand. The seven letter simplicity of an 800 tollfree number is “stickier,” almost as simple as basic phonemes. That means your brand is not only as memorable as a word or two, it is potentially as memorable as music. 

A Vanity Number is Your Name

As stated above, you know you have made a deep personal commitment to your business. A select few individuals know how much a business owner runs a business “from the heart.” Vanity telephone numbers are more than your product and more than your brand. If you are at all invested in your business, the number becomes your very name. It is as essential to your personal identity as your treasured enterprise.

The value of a telephone vanity number to your business, and even to yourself, is tough to underestimate. Trust the experts at Telename.com to help you find the number that will give your business a new identity. Do you want to know if a phone number available? You can search 800 number availability at Telename using our vanity 800 number search. Change your product. Change your brand. Change your name. Choose a vanity telephone number today.

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Choosing Your Custom 800 Number

Just ask Jim McCann: your custom 800 number is a microcosm of your business, and by default the industry in which you hope to succeed. When McCann founded 1-800-FLOWERS in 1986, he saw the power of a local vanity number to completely encapsulate a brand. As you seek knowledge on selecting a 1800 advertisement number for your business, a lot of forethought and care must be invested. How do you choose your 1-800 number? 

Make it Specific

You discovered it when you wrote your business plan, when you prepared your bio for self promotion, when you had your business card designed, when you created signage, when you commissioned the design of your business logo: It’s easy to describe your business in a lot of words, but much harder to describe it in a few words. The challenge of vanity telephone numbers is one of economy: You only have seven letters in which to encapsulate your business. The first step is to make sure it describes your business type, just as 1-800-FLOWERS does. 

Make it Memorable

The need for a memorable custom 800 number is just as great as the need for a specific one. The whole purpose of toll free 800 numbers is to make your brand stick in your customers’ minds. A memorable number is therefore ideal. Is your last name memorable? Would including your business’s locale in the number help to make it memorable? Put a lot of thought and perhaps even peer review into this.

Make it Unique

One aspect of selecting vanity telephone numbers is that sometimes the number you desire is not available. It’s just like selecting a website: you must ensure that the dot com is available. Some businesses re-brand just to ensure they can get a more common dot com or tollfree number. If that number is not available, then it’s time to innovate: Find another alternative phone number that is both specific and memorable. Innovation and creativity at this foundational level will help you sell your business in the long run.

Make it Yours

Telename.com is the source for you custom 800 number. We’ll help you turn your brand into a vanity number powerhouse. We’ll even help ensure, if need be, that your custom 800 number remains local. The 800 number advantage works just as well locally as it does nationally.

Choosing an 800 number is not just a powerful brand boost: it’s a call for evaluation, to truly encapsulate everything that your business is. Make it specific, memorable, unique, and yours to make that tollfree number work for you.

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Pack Power into Your Business

Every business owner wants a brand name with power, with gravitas. Nike. Coca-Cola. Wal-Mart. These seemingly nonsensical names are among the most recognizable and valuable brands in the world. Do these brands have an 800 number associated with them? No. However, your business is about direct sales. Your business is about products and services. You’re building. Your’re growing. Whether you’re local or national, custom 800 numbers help you pack power into your business. 

The Power of Simplicity

Steve Jobs attributes much of his success, and much of the Apple brand, to simplicity. The greatest task a business leader has is taking a complex item and making it simple and easy for consumers to… well, consume. Fewer saleable products on the marketplace are more complex than computers. However, Steve Jobs took these complex devices and made them simple and easy for consumers to understand. The result was a multibillion dollar powerhouse. Toll free numbers are an easy way to do the same, transforming your product or service into a simple seven letter banner for your product or service.

The Power of Accessibility

Custom 800 numbers make your business accessible. Many business owners, entrepreneurs, and sales managers do not realize that custom phone numbers vanity phone numbers are not necessarily national numbers. 800 numbers can benefit local businesses, accessible only to callers from a local area code. In this manner, phonewords help local businesses establish a local brand—no small feat in this age of Internet-centric marketing.

The Power of Your Brand

 In many cases, the value of custom 800 numbers is the power it adds to the brand as a whole. In associating your business with an easy to remember number, you add power to the name of your business. Consumers effortlessly associate your business with their need, removing boundaries between you, your consumers, and their wallets. Add power to your brand with vanity numbers.

The Power of You

 800 numbers pack power into you—your own business identity. When you commit to a business, you are the brand. When you grow your brand with a vanity number, that number might become your storefront. Having a tollfree number that defines your business is a tremendous confidence booster, packing power into your resolve for success.

It’s the power of simplicity, the power of accessibility. It’s power to your brand, and power to you. Pack power into your business with custom 800 numbers.

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Toll Free Numbers Are The Brand

By now, you have no doubt read specifics and statistics on how personal 800 numbers take your brand, and by default your business, to the next level in terms of brand awareness, potential sales, and client base. You know that 800 vanity numbers can grow local businesses as well as national businesses, providing a geographically close client base with a convenient custom number. What you may not realize is the branding power of a phoneword. These simple tools can transform your business: Put simply, toll free numbers are the brand.

Memory and Your Brand

 Personal 800 numbers add a remarkable element of simplicity to your brand. A great custom number is simple and memorable. A title like Orkin Pest Control Services becomes 1-800-800-ORKIN. One of the largest hotel chains in the country, Holiday Inn Hotels, becomes 1-800-HOLIDAY. Simplicity is power. Your brand demographic expands. Those seven letters make you memorable across a huge range of cognitive levels, from ages seven to seventy-nine.

Likability and Your Brand

 Business leaders often underestimate how simplicity and likability are linked. It goes back to the children’s shows we watched when we were very young. We like it when things are simple and easy to understand. We like it when we’re not confused. We like it when information is simple, direct, and to the point. Put simply, if there is a brand out there that sticks, it is a simple brand. Consumers know what they want: lawns mowed, pools cleaned, food delivered, televisions fixed. Make it easy for them to get to you. Your customers will like you for it.

Clarity and Your Brand

All of us have sat on the phone twiddling our thumbs as that one friend refuses to do the one thing that will end the conversation and allow you to get on with your life: get to the point. Personal 800 numbers provide the clarity your business needs to establish instant understanding between consumer and seller. Your customers will know and understand instantly what you have to offer, regardless of your personality, regardless of your graphic design quality, regardless of any other aesthetic distance between you and your customer.

Memory. Likability. Clarity. Purchasing personal 800 numbers is like giving a gift to your customers. It gets your brand in their minds. It helps ingratiate your business with your customers. It establishes clarity and understanding in a flash. Select your custom vanity number today and elevate your brand.

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855 tollfree prefix…it ain’t all that

When the worldwide standard for phone numbers moved forward in the 1960s, everybody knew there were only so many combinations available. Then, when the 800 toll free number was introduced, businesses jumped. The idea of a toll free long distance phone call was unique. Businesses bought up 800 numbers in droves, customizing them according to the keypad alphabet, making them memorable to customers. The most famous example, 1-800-FLOWERS, took a local industry and sold it nationwide, often at a higher price point, with astounding success.

 Oops… We Ran Out

 While consumers eventually associated the 800 number with toll free business calling, too many businesses demanded more and more good tollfree numbers. Put simply, the NASC, which distributes phone numbers, ran out of useful, memorable toll free digit combinations with the 800 prefix. In order to continue offering US businesses the custom numbers they want, new codes were introduced: 888, 877, 866, and now 855. Since the 855 prefix is brand new (it is just over a year old), consumer awareness of this exciting new prefix is low. So companies should think twice before moving too fast to get a custom 855 vanity number that reflects their business. Why? Because no matter how prominent you make the “855” portion of the number, many consumers will still dial 800 out of habit. You can actually expect to lose 40-50% of your calls to people dialing 800. So what’s the answer? First seek out a reputable company that provides great 800 versions to multiple businesses using shared-use. Tele-Name Communications (http://www.telename.com) is one of those companies and they have been a leader in the shared-use vanity marketing industry for 20 years now. You can probably get an 800 number for a lot less then you might imagine.

What’s the Difference Between 855 and Any Other Toll Free Number?

Although an 855 number works exactly the same as 800, 888, 877, and 866: it is a toll free prefix, allowing dialers to make a toll free phone call, the fact that no one is familiar with 855, it is sort of the “.tv” of tollfree numbers. You see it now and then, but it is far from the standard “.com” or in the case of tollfree, “800”

Shared-Use makes toll free prefixes have a hidden advantage that many businesses are not aware of: toll free numbers that can be used in local marketing. That means you can purchase 1-800-PAYCHECK in your local area without worrying that you will receive calls from another time zone. You select the region you want to get calls from and a shared-use company such as Tele-Name will set up and manage the routing of the calls for you.

As the market begins to recognize the new 855 numbers, organizations are committed to selling as many as possible. However, this may not be the best option for the entrepreneur or business owner that wants to maximize the brand awareness potential offered by a toll free number. The 855 prefix still retains disadvantages that businesses should be aware of. So consider our advice and try to land an 800 or at least an 888 version before resorting to 855, 866 or even 877.

Do Consumers Trust 855 Numbers?

Studies suggest that the 800 number is still and probably always will be the go-to number for toll free calls in the United States, especially in older demographics. The 800 number simply stands as an American symbol of toll free calling. Very few 800 numbers are now available. However, they are a precious commodity, and add stellar value and awareness to any locally or nationally listed business. If you want a vanity or custom phone number for your business, your best results will come through acquiring the rights to a number with an 800 prefix. To build brand awareness and get your business phone number stuck in your customers’ minds, purchase an 800 number.

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Brand Advertising: How to Choose a Vanity Number

When it comes to brand advertising, one of the best ways to elevate your company’s profile is to use a vanity number. After all, how many 800 numbers can you rattle off the top of your head right now? Numbers like 1-800-FLOWERS and 1-800-COLLECT stick with you because they’re easy to remember. But they’re more than that, actually. They convey important information about the nature of the business. Creating your own custom vanity number could make your business just as memorable, but how can you be sure you’ve chosen the right one? Your decision will make a big difference to your marketing strategy and your bottom line.

A Boost to Brand Advertising

Don’t look at your vanity number as just another way to reach customers, because it’s so much more than that. When used properly, a vanity number can strengthen your brand and even improve your company’s image. To make sure you’re taking advantage of these benefits, choose your number carefully.

  • Integrate your number with your existing branding. A great way to ensure you select a number that supports your brand is this: take out a sheet of paper and jot down the words that you want customers to associate with your company. Then compare this list of words to your vanity number ideas. For example, an investment firm that wants to brand itself as trusted, experienced, educated and professional would not want to choose a vanity number like “1-800-GET-RICH.” Remember, your vanity number will appear on everything from billboards to magazine ads. That’s why it’s important to choose a number that will support your vision and work with your brand advertising, not against it.
  • Go beyond your company name. Even if your company name is exactly seven letters long, it’s still not necessarily the best choice for your vanity number. Customers should be able to identify your core services just by looking at your number, so choose your phrase carefully. Say your business is “H.J. Wilson’s Heating and Cooling.” In this case, 1-800-HEATERS is a much better vanity number choice than 1-800-WILSONS. That’s because “Wilsons” could describe any type of business, while “heaters” gives a much clearer picture of the services your company provides. Customers will remember a catchy and relevant vanity number, even if they forget your company’s name. So choose a word or phrase that they’ll equate with their needs.

To test the strength of your proposed number, take one of your company’s existing advertisements and physically paste your vanity number into it. Then ask yourself this: does the number strengthen the ad or weaken it? How does it change the image of your brand or services? The answers to these questions can help you determine if you’re on the right track.

A Memorable Marketing Strategy

When was the last time you were riding the subway or driving to work and saw an advertisement that was relevant to you? Did you take out a pen and paper and copy down the company’s website and phone number, or did you simply make a mental note of that information? If you’re like most people, you probably read the content, absorbed what was interesting or applicable to you, and then went about your day. Since this is the way most of your customers will react to your marketing strategy, making a lasting impression is key. There are two key principles to keep in mind:

  • Catch their attention. While you’ve got the entire dictionary at your disposal, remember that solid nouns and verbs can do wonders for you. Both can trigger mental images, and verbs can even prime a customer for action. Since the most memorable vanity numbers use seven letters, try to use words or phrases that don’t require additional digits. A customer is much more likely to remember a number like 1-800-JEWELRY than 1-800-385-RING. Just a few added letters can make a big difference to how memorable and effective your number is.
  • Simplify to share. Keep in mind that your vanity number will be used in many different types of brand advertising. It needs to make sense visually, and it should be easy to comprehend when read aloud. Avoid words with a variety of spellings, and don’t include spelled-out numbers (customers might type in the digit “1” instead of spelling out the word “one”). The easier your number is to understand and share, the easier it will be to reach customers.

To test a number for memorability, write it on a flashcard and show it to an employee for five seconds. A little while later, ask them to dial the number. Try a similar strategy by reading the number aloud and asking them to dial. Try these tests on several people using all of your vanity number ideas and compare your results. The numbers that are dialed correctly most often will be the most effective in helping you to reach customers and capture sales.

Taking the time to develop the 800 number that’s right for your business can make a big difference to the strength of your brand advertising. With the right marketing strategy, a vanity number can turn your business into a household name, and by taking the time to create a great number now, you’ll be positioned to make a lasting impression on your customers for years to come. That way, when your customers reach for the phone, you’ll be on their minds.

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